7 Klaviyo Leaks Quietly Draining Revenue From $5M+ Ecommerce Brands (Audit Checklist)

Grab your Klaviyo login and audit your account with me. These are the 7 leaks we keep finding when we audit established ecommerce brands doing $5M+ a year. These aren’t beginner accounts: they’re real companies with real teams and agencies. Some of these problems are embarrassingly simple, which is exactly why they survive for years.

In this episode:
– UTM tracking turned off, and why your attribution is lying to you
– Email footer, compliance and unsubscribe hygiene
– Image-only emails that say nothing when images are blocked
– The “welcome flow from hell”: 15 emails with 7-day gaps
– Smart Sending quietly breaking your lifecycle flows
– Emails so long that Gmail clips them, footer and all
– Dark mode and mobile QA: what your customer actually sees
– Bonus: site abandonment, low-review escalation, back in stock, sunset flows, and “email zero”

At the end, I give you a simple way to score your own account. None of these leaks looks catastrophic on its own, but together they’re 10 small leaks draining one big bucket. Sometimes the expensive problems are just seven boring things nobody checked.

Want us to audit your account for you?
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