The Brand Building Podcast

Are your email open rates tanking? Bounce rates spiking? It might not be your strategy — it could be spambots. In this video, I break down the silent spambot epidemic that's damaging Shopify brands’ email deliverability and retention revenue. 
Learn how we uncovered fake email traffic, what it’s doing to your flows, and the exact 4-step protocol we use to stop it cold.
✅ Elevate your brand’s Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com 
🚀 Discuss your growth strategy: https://calendly.com/markmilutin/retention-audit-kick-off?month=2025-02 

In this episode, I sit down with Juan Guzman, former professional soccer player turned CEO of Artisan Tropic, a family-run, better-for-you snack brand revolutionizing plantain and cassava chips.
 Juan shares how his family's health journey inspired their business, the challenges of manufacturing in Colombia, scaling without outside capital, and what’s next in their mission to build a $100M impact-driven brand. 
This is a must-watch for entrepreneurs, CPG founders, and anyone passionate about purpose-driven business.
Check out Artisan Tropic: https://artisantropic.com/?srsltid=AfmBOopWmf866ug3Qy_x9mxslniWZm3KwvLXZFmVKsUqcL5OGpCYo0X3 
Connect with Juan: https://www.linkedin.com/in/juanpguzman/ 
✅ Elevate your brand’s Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com 
🚀 Discuss your growth strategy: https://calendly.com/markmilutin/retention-audit-kick-off?month=2025-02 

iOS 18 just changed the email game forever. Apple Mail’s new update is filtering emails before your customers even see them — with smart inbox categories, branded sender logos, and AI-driven suppression.
In this video, I break down exactly what’s changing, how it impacts your deliverability, and how to future-proof your email strategy in 2025. Whether you're running Klaviyo or any ESP, this update is a wake-up call for eCommerce brands relying on outdated flows and lazy campaigns.
💡 Get your FREE 4K Email Audit here: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com 
✅ We'll review your flows, fix your gaps, and help you adapt fast.
🚀 Discuss your growth strategy: https://calendly.com/markmilutin/retention-audit-kick-off?month=2025-02 

Discover why mobile apps are now the most profitable revenue channel for eCommerce brands — and how Tapcart is helping brands like LSKD, Muddy Bites, and 100 Thieves turn their Shopify stores into cash-printing machines. In this video, we break down how push notifications are outperforming email and SMS, how to slash CAC, and how to build a retention engine that prints money. 
✅ Elevate your brand’s Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com 
🚀 Discuss your growth strategy: https://calendly.com/markmilutin/retention-audit-kick-off?month=2025-02 
Check out Tapcart HERE: https://www.tapcart.com/ 

What if you could replace your marketing strategist, data analyst, and growth consultant with a single AI tool? Meet Moby AI by Triple Whale — the game-changing agent that gives e-commerce brands instant, actionable insights from your ad data, email flows, customer LTV, and more.
 In this video, I break down how Moby works, what it can do, and why it’s the future of profitable ecomm growth.
✅ Elevate your brand’s Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com 
🚀 Discuss your growth strategy: https://calendly.com/markmilutin/retention-audit-kick-off?month=2025-02 
Check out Moby here: https://www.triplewhale.com/moby-ai 

In this video, I break down the most important metric inside your Klaviyo account — the deliverability score — and why it could be the difference between landing in the inbox or getting lost in spam. Learn how to find your score, what a good score looks like, and proven steps to fix deliverability issues fast. Plus, see how we helped a client recover 42% in lost email revenue!
✅ Elevate your brand’s Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com 
🚀 Discuss your growth strategy: https://calendly.com/markmilutin/retention-audit-kick-off?month=2025-02 
Learn more about Klaviyo and how to set it up correctly:
https://www.youtube.com/watch?v=nNbX36f5vCs https://www.youtube.com/watch?v=QWOCS9-sEaA&t=368s 

Google SEO is dying—and your future customers are asking ChatGPT, Perplexity, and Claude what to buy. If your brand isn't showing up in AI results, you're invisible.
 In this video, I’ll show you the exact LLM SEO strategy we’re using to drive high-intent traffic to eCommerce stores—without spending a dollar on ads. Learn how to optimize for AI search, get discovered by smart assistants, and future-proof your brand in 2025.
Sign up HERE to get notified when submissions are open: https://openai.com/chatgpt/search-product-discovery/ 
OpenAI & Shopify Integration: https://www.youtube.com/watch?v=U8GJkg42HGg 
✅ Elevate your brand’s Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com 
🚀 Discuss your growth strategy: https://calendly.com/markmilutin/retention-audit-kick-off?month=2025-02 

In this episode, I sit down with Michael, owner of Good Day Chocolate, to hear his incredible entrepreneurial journey—from sailing around the world and launching restaurants to taking over and transforming a supplement company that delivers wellness through chocolate. We dive into the unique benefits of chocolate as a delivery system, product development, challenges in scaling a CPG brand, retail growth with Whole Foods and Amazon, and future expansion into TikTok, new markets, and innovative wellness lines. An inspiring conversation for founders, operators, and anyone curious about building a mission-driven brand.
Check out Good Day Chocolate: https://gooddaychocolate.com/?srsltid=AfmBOop2O94OhyYHlm4a3DyRkrnTY-zg7TbWeiu-Yaf1Jwcq63wsX-2Q 
Connect with Michael: https://www.linkedin.com/in/michael-conti-1148aa281/ 
✅ Elevate your brand’s Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com 
🚀 Discuss your growth strategy: https://calendly.com/markmilutin/retention-audit-kick-off?month=2025-02 

In this episode, I sit down with Jason Burke, founder of New Primal, to talk about his unexpected journey from financial services to pioneering the clean meat snack industry. Jason shares how a homemade beef jerky recipe turned into a full-blown business, the "aha" moment that pushed him to go all-in. We also dive into the challenges of scaling, the explosion of competition in the meat snack space, and what it takes to stay ahead in a rapidly growing category. Whether you're an aspiring entrepreneur or just love a good origin story, this one’s packed with insight and inspiration.
Check out New Primal: https://newprimal.com/ Connect with Jason: https://www.linkedin.com/in/burkejason/ 
✅ Elevate your brand’s Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com 
🚀 Discuss your growth strategy: https://calendly.com/markmilutin/retention-audit-kick-off?month=2025-02 

Thinking about working with Bread Loaf? Before you sign on, see exactly how we onboard new clients and set them up for fast wins and long-term success.
In this video, our founder breaks down the entire Bread Loaf onboarding process — from proposal to kickoff to execution. Whether you're a fast-growing DTC brand, a CPG startup, or an outdoor lifestyle company, this is the proven system we’ve built to turn new engagements into revenue-driving partnerships.
🔍 What we cover:
Strategic proposals that aren’t just pitch decks
Clear scopes of work, budgets, and timelines
How project-based vs. retainer engagements work
Our kickoff process & communication cadence
The tools we use (why we love Basecamp 💻)
Why our system eliminates confusion and drives momentum
The 4 core services Bread Loaf delivers (Retention, Media Buying, CRO, Creative)
🧠 This is for brands ready to scale with a serious lifecycle marketing, media buying, and creative execution partner. We've worked with top DTC brands and have been doing this for 9+ years.
✅ Elevate your brand’s Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com 
🚀 Discuss your growth strategy: https://calendly.com/markmilutin/retention-audit-kick-off?month=2025-02