The Brand Building Podcast
Join us on the Brand Building podcast, where we dive into the world of Ecommerce, branding, and marketing. Each week, we bring you expert insights, case studies, and actionable tips to help you build a strong, recognizable brand and reach your target audience. From developing a brand strategy to executing effective campaigns, we cover all aspects of brand marketing. Whether you’re a marketing professional or a small business owner, tune in to learn how to unleash the full potential of your brand.
Episodes

2 hours ago
2 hours ago
In this episode, we sit down with Louis Joseph, founder of Alps & Meters, a premium alpine sportswear brand blending old-world craftsmanship with modern utility.
Louis shares his journey from corporate roles to launching a luxury ski apparel company built on timeless style, quality, and performance.
Learn how he navigated startup life, inventory challenges, and the future of the ski industry.
Check out Alps & Meter: https://www.alpsandmeters.co.uk//?srsltid=AfmBOoqggoQRl0mVFbvjDG-hF2aSysqIKioSBQafMrPC3epIOuzvKS8Q&utm_source=AM-us
Connect with Louis: https://www.linkedin.com/in/louis-joseph-0b35281/
✅ Elevate your brand’s Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?typeform- source=www.youtube.com
🚀 Discuss your growth strategy: https://calendly.com/markmilutin/retention-audit-kick-off?month=2025-02

5 days ago
5 days ago
How Two Friends Built a 7-Figure Bag Brand From Scratch | FTL Founders Interview
Meet Xander and Ryan, lifelong friends who turned a personal pain point into a thriving direct-to-consumer bag brand, FTL.
In this episode, they share how they went from bootstrapping prototypes in their spare time to landing partnerships with pro athletes and major sports teams—all while leaving behind their corporate careers. Learn how authentic relationships, scrappy marketing, and relentless product development fueled their momentum.
Check out FTL: https://ftlbags.com/ IG: https://www.instagram.com/ftlbags/ Connect with Xander & Ryan: hello@ftlbags.com
✅ Elevate your brand’s Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com
🚀 Discuss your growth strategy: https://calendly.com/markmilutin/retention-audit-kick-off?month=2025-02

7 days ago
7 days ago
Is your Klaviyo list bloated and underperforming? Dead emails are costing you serious money. In this video, I reveal a step-by-step “off-the-grid” email revival strategy that doesn’t even require Klaviyo.
Learn how to fix deliverability, warm up a new domain, clean your list, and re-engage cold subscribers using high-deliverability ESPs like Mailchimp. Perfect for ecommerce brands serious about retention in 2025.
✅ Elevate your brand’s Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com
🚀 Discuss your growth strategy: https://calendly.com/markmilutin/retention-audit-kick-off?month=2025-02

Saturday Jul 05, 2025
$1M vs $100M Shopify Brands: Why Most Shopify Brands Never Break $1M
Saturday Jul 05, 2025
Saturday Jul 05, 2025
Stuck at $1M in revenue with your Shopify brand? This video breaks down the exact differences between 7-figure DTC hustlers and 9-figure ecommerce giants like Jaded London and Dr. Squatch.
From capital structure to ad strategy, team building, and ops — learn what it really takes to scale from $1M to $100M and beyond. If you're serious about growth, this is your roadmap.
✅ Elevate your brand’s Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com
🚀 Discuss your growth strategy: https://calendly.com/markmilutin/retention-audit-kick-off?month=2025-02
Breakdown of my FREE $4K Brand Retention Audit: https://www.youtube.com/watch?v=A_tywPkNcqY

Wednesday Jul 02, 2025
My $4,000 Brand Retention Audit Is Free (If You Qualify) — Here’s Why You Need It
Wednesday Jul 02, 2025
Wednesday Jul 02, 2025
If your eCommerce growth feels stuck, it’s probably not your ads or product. You’re likely leaving hundreds of thousands in revenue on the table from customers who’ve already said yes.
In this video I break down:
✅ Why most brands struggle with retention✅ How our 28-point Brand Retention Audit works✅ The exact process to unlock 20%+ more revenue in the next 90 days✅ And how to get this $4,000 audit completely free if you qualify
We deep-dive into email deliverability, SMS flows, campaign strategy, creative, automation, push, direct mail, and more. You’ll walk away with a tactical roadmap designed to make your backend revenue engine print cash.
👉 Click the link below to apply for your free retention audit. Spots are limited.
✅ Elevate your brand’s Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com
🚀 Discuss your growth strategy: https://calendly.com/markmilutin/retention-audit-kick-off?month=2025-02

Monday Jun 30, 2025
This E-Bike Brand Started With NO Plan: David Andre (Bakcou)
Monday Jun 30, 2025
Monday Jun 30, 2025
From a garage in Utah to a 38,000 sq. ft. HQ — this is the wild story of how two hunters built BAKCOU, the e-bike brand that’s changing the game for backcountry hunters and outdoor adventurers.
No investors. No plan. Just grit, faith, and a whole lot of hustle.
We talk product failures, brutal tariffs, big pivots — and why BAKCOU bikes are built like tanks.
✅ Elevate your brand’s Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com
🚀 Discuss your growth strategy: https://calendly.com/markmilutin/retention-audit-kick-off?month=2025-02 Connect with David: - https://www.instagram.com/bakcoudave/- https://www.linkedin.com/in/dave-andre-883021188/

Friday Jun 27, 2025
$0 to $1B in Brand Revenue: 9 Lessons They Don’t Teach in School
Friday Jun 27, 2025
Friday Jun 27, 2025
From a kitchen table in Redondo Beach to generating $1B+ in revenue for brands like Star Wars, Coors Banquet, and Macy’s—these are the 9 lessons I learned building Bread Loaf over 9 years.
Whether you're starting an agency or scaling your business, these insights are the roadmap I wish I had on day one.
✅ Elevate your brand’s Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com
🚀 Discuss your growth strategy: https://calendly.com/markmilutin/retention-audit-kick-off?month=2025-02

Wednesday Jun 25, 2025
The Impact of AI on E-Commerce in 2025
Wednesday Jun 25, 2025
Wednesday Jun 25, 2025
In 2025, AI isn’t just a buzzword—it’s the engine behind every dollar spent in eCommerce. From ad creatives and video production to product photos, website design, analytics, and even SEO—AI is reshaping everything.
In this video, I break down how smart brands are using AI tools like Creatify AI, Triple Whale’s Moby, and more to scale faster, cut costs, and win in a competitive DTC landscape.
If you want to future-proof your brand and unlock the power of AI in your eCommerce strategy, this is the video you need to see.
✅ Elevate your brand’s Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com
🚀 Discuss your growth strategy: https://calendly.com/markmilutin/retention-audit-kick-off?month=2025-02
AI tools every brand needs to use HERE: https://www.youtube.com/watch?v=wLBF-aWLJmk

Monday Jun 23, 2025
The Most Underrated Marketing Channel in Ecom (That Actually Works)
Monday Jun 23, 2025
Monday Jun 23, 2025
STOP spending all your budget on ads! What if your best-performing marketing channel is already on your customer list?
In this video, I break down exactly how one brand generated $40K+ in referral revenue in just 30 days — with ZERO ad spend. I’ll show you step-by-step how to build, launch, and scale a referral program for your Shopify store using the best tools in the game.
✅ Elevate your brand’s Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com
🚀 Discuss your growth strategy: https://calendly.com/markmilutin/retention-audit-kick-off?month=2025-02

Friday Jun 20, 2025
Spambots Are Killing Your Revenue (And You Don’t Even Know It)
Friday Jun 20, 2025
Friday Jun 20, 2025
Are your email open rates tanking? Bounce rates spiking? It might not be your strategy — it could be spambots. In this video, I break down the silent spambot epidemic that's damaging Shopify brands’ email deliverability and retention revenue.
Learn how we uncovered fake email traffic, what it’s doing to your flows, and the exact 4-step protocol we use to stop it cold.
✅ Elevate your brand’s Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com
🚀 Discuss your growth strategy: https://calendly.com/markmilutin/retention-audit-kick-off?month=2025-02

About The Host
Mark Milutin is the managing partner & CEO of Bread Loaf, a digital agency that specializes in retention marketing, Shopify build outs, and creative services. Mark is also the founder of Davos Digital, an e-commerce consulting & advisory firm that helps grow direct to consumer brands online. Over the years, Mark has worked with notable brands including Mercedes, Dolce & Gabbana, Toyota Motors, Monster, United Airlines, DIFF Eyewear, Inkkas Shoes, Flex Watches, Kenny Flowers, Yo Colorado, and many more.