The Brand Building Podcast

I went to the original Fyre Festival in 2017 — yes, that Fyre Festival. This is my full story: the chaos, the drama, and the wild ride from booking $400 “luxury” tickets to arriving on the island and realizing we were part of the most infamous scam in festival history. I’ll also share what I learned about marketing, how influencer hype fueled the madness, and why I’ll never go to Fyre Festival II (yes, it’s apparently happening). If you’ve ever wondered what it was really like to be there, this is the inside scoop.

Say goodbye to hours spent writing emails, texts, and push notifications.In this video, I’m unveiling the Retention Labs AI Agent — a FREE custom GPT that helps eCommerce and CPG brands generate high-performing retention marketing copy in seconds. 
Whether it’s email, SMS, push, or direct mail, this tool is built to save you time and boost your results. Watch as I walk through a real demo, share campaign examples, and show how you can start using it today.
✅ Elevate your brand’s Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com 
🚀 Discuss your growth strategy: https://calendly.com/markmilutin/retention-audit-kick-off?month=2025-02 
✅ Retention Labs AI Agent: https://chatgpt.com/g/g-67e057c06c7481919147824f2e6229d5-retention-labs-ai-agent 

Still flying blind with your marketing spend? In this video I'll break down how Triple Whale's Sonar is transforming the way e-commerce and CPG brands track, optimize, and scale their marketing.
Learn how to uncover true ROI across channels, improve ad targeting, and supercharge your Klaviyo flows with enriched data. Plus, get a free brand retention audit to level up your strategy in 2025.
✅ Elevate your brand’s Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com
🚀 Discuss your growth strategy: https://calendly.com/markmilutin/retention-audit-kick-off?month=2025-02

How did Bad Company Fishing Adventures go from an idea to a thriving e-commerce powerhouse in just a few months?  
In this case study, I break down how my team Bread Loaf, one of the top Shopify e-commerce and growth marketing agencies, helped bring Bad Company's vision to life.
Founded by Anthony Hsieh, Bad Company is more than just a fishing brand—it’s a movement. A portion of every sale supports Heroes on the Water, a charity dedicated to honoring veterans through unforgettable fishing experiences. 
✅ Elevate your brand’s Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com 
🚀 Discuss your growth strategy: https://calendly.com/markmilutin/retention-audit-kick-off?month=2025-02 

Are you still scrambling to plan your marketing campaigns last minute? Say goodbye to the chaos and hello to a rock-solid Q2 retention marketing strategy! In this video, I’m breaking down a bulletproof Google Sheets calendar to help you leverage key dates, optimize email/SMS sends, and drive consistent revenue.
✅ Elevate your brand’s Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com
🚀 Discuss your growth strategy: https://calendly.com/markmilutin/retention-audit-kick-off?month=2025-02
Steal My Q2 Retention Planning Template: https://docs.google.com/spreadsheets/d/1oj6OkLmOBSY29oLtyz4aVswchBEVDeToSfrqj6UfMRg/edit?usp=sharing

Creating high-quality e-commerce content is expensive—photo shoots, models, props—it all adds up fast. But what if there was a smarter, more affordable way? Enter ChatGPT-4.5’s image generator, a game-changer for e-commerce brands.
In this video, I’ll show you how to use AI to generate stunning product and lifestyle images instantly, cutting costs while staying creative. Whether you're running ads, email campaigns, or social media, this tool will revolutionize your content strategy.
✅ Elevate your brand’s Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com
🚀 Discuss your growth strategy: https://calendly.com/markmilutin/retention-audit-kick-off?month=2025-02

Imagine transforming a local fishing brand into an e-commerce powerhouse—growing sales by over 200% in just one year. Sounds impossible? That’s exactly what we did at Breadloaf with Everglades Fishing Co. (EFC), and in this video, I’ll break down exactly how we made it happen.
From securing lost digital assets to launching high-performance ad campaigns, leveraging influencer content, and running record-breaking product drops, we helped EFC scale to a thriving seven-figure e-commerce brand—all while staying profitable and bootstrapped.
If you're looking to grow your own brand with expert marketing strategies, book a call with us using the link below. We’d love to audit your business and see how we can help.
✅ Elevate your brand’s Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com
🚀 Discuss your growth strategy: https://calendly.com/markmilutin/retention-audit-kick-off?month=2025-02

If you're running a premium eCommerce or CPG brand and you're not targeting HENRYs (High Earners, Not Rich Yet), you're leaving money on the table. These aspirational, high-income consumers are willing to spend on quality, exclusivity, and status-driven brands—but only if you market to them the right way.
Whether you're in fashion, beauty, wellness, or luxury DTC, dialing in your strategy for HENRYs can increase customer LTV, brand loyalty, and revenue long-term.
✅ Elevate your brand’s Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com
🚀 Discuss your growth strategy: https://calendly.com/markmilutin/retention-audit-kick-off?month=2025-02
 

If you're using Klaviyo for email and SMS marketing, chances are you're making at least one of these costly mistakes—and they could be hurting your revenue. But don’t worry, I’ve got you covered! After auditing hundreds of Klaviyo accounts, I’m breaking down the biggest mistakes brands make and exactly how to fix them. Watch now to optimize your flows, increase engagement, and boost sales!
✅HOW THE AUDIT WORKS: https://www.youtube.com/watch?v=dhTO1kw8ABw&t=31s
✅ Elevate your brand’s Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com
🚀 Discuss your growth strategy: https://calendly.com/markmilutin/retention-audit-kick-off?month=2025-02

Expo West 2025 was absolutely INSANE – over 85,000 people, 3,500+ exhibitors, and some of the most groundbreaking innovations in food, wellness, and CPG. If you missed it, don’t worry—I’ve got you covered!
In this video, I break down:- The hottest trends (zero-proof beverages, GLP-1s, prebiotic sodas & more!)- The brands to watch (SuperGut, Hi-O, Bloom, O Positive Health, Chomp’s & more)-  My personal highlights from 20 years of attending Expo West
This event is shaping the future of CPG, and I’ll be back next year to do it all again!
✅ Elevate your brand’s Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com
🚀 Discuss your growth strategy: https://calendly.com/markmilutin/retention-audit-kick-off?month=2025-02