The Brand Building Podcast
Join us on the Brand Building podcast, where we dive into the world of Ecommerce, branding, and marketing. Each week, we bring you expert insights, case studies, and actionable tips to help you build a strong, recognizable brand and reach your target audience. From developing a brand strategy to executing effective campaigns, we cover all aspects of brand marketing. Whether you’re a marketing professional or a small business owner, tune in to learn how to unleash the full potential of your brand.
Episodes

33 minutes ago
33 minutes ago
If your eCommerce growth feels stuck, it’s probably not your ads or product. You’re likely leaving hundreds of thousands in revenue on the table from customers who’ve already said yes.
In this video I break down:
✅ Why most brands struggle with retention✅ How our 28-point Brand Retention Audit works✅ The exact process to unlock 20%+ more revenue in the next 90 days✅ And how to get this $4,000 audit completely free if you qualify
We deep-dive into email deliverability, SMS flows, campaign strategy, creative, automation, push, direct mail, and more. You’ll walk away with a tactical roadmap designed to make your backend revenue engine print cash.
👉 Click the link below to apply for your free retention audit. Spots are limited.
✅ Elevate your brand’s Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com
🚀 Discuss your growth strategy: https://calendly.com/markmilutin/retention-audit-kick-off?month=2025-02

3 days ago
3 days ago
From a garage in Utah to a 38,000 sq. ft. HQ — this is the wild story of how two hunters built BAKCOU, the e-bike brand that’s changing the game for backcountry hunters and outdoor adventurers.
No investors. No plan. Just grit, faith, and a whole lot of hustle.
We talk product failures, brutal tariffs, big pivots — and why BAKCOU bikes are built like tanks.
✅ Elevate your brand’s Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com
🚀 Discuss your growth strategy: https://calendly.com/markmilutin/retention-audit-kick-off?month=2025-02 Connect with David: - https://www.instagram.com/bakcoudave/- https://www.linkedin.com/in/dave-andre-883021188/

6 days ago
6 days ago
From a kitchen table in Redondo Beach to generating $1B+ in revenue for brands like Star Wars, Coors Banquet, and Macy’s—these are the 9 lessons I learned building Bread Loaf over 9 years.
Whether you're starting an agency or scaling your business, these insights are the roadmap I wish I had on day one.
✅ Elevate your brand’s Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com
🚀 Discuss your growth strategy: https://calendly.com/markmilutin/retention-audit-kick-off?month=2025-02

Wednesday Jun 25, 2025
The Impact of AI on E-Commerce in 2025
Wednesday Jun 25, 2025
Wednesday Jun 25, 2025
In 2025, AI isn’t just a buzzword—it’s the engine behind every dollar spent in eCommerce. From ad creatives and video production to product photos, website design, analytics, and even SEO—AI is reshaping everything.
In this video, I break down how smart brands are using AI tools like Creatify AI, Triple Whale’s Moby, and more to scale faster, cut costs, and win in a competitive DTC landscape.
If you want to future-proof your brand and unlock the power of AI in your eCommerce strategy, this is the video you need to see.
✅ Elevate your brand’s Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com
🚀 Discuss your growth strategy: https://calendly.com/markmilutin/retention-audit-kick-off?month=2025-02
AI tools every brand needs to use HERE: https://www.youtube.com/watch?v=wLBF-aWLJmk

Monday Jun 23, 2025
The Most Underrated Marketing Channel in Ecom (That Actually Works)
Monday Jun 23, 2025
Monday Jun 23, 2025
STOP spending all your budget on ads! What if your best-performing marketing channel is already on your customer list?
In this video, I break down exactly how one brand generated $40K+ in referral revenue in just 30 days — with ZERO ad spend. I’ll show you step-by-step how to build, launch, and scale a referral program for your Shopify store using the best tools in the game.
✅ Elevate your brand’s Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com
🚀 Discuss your growth strategy: https://calendly.com/markmilutin/retention-audit-kick-off?month=2025-02

Friday Jun 20, 2025
Spambots Are Killing Your Revenue (And You Don’t Even Know It)
Friday Jun 20, 2025
Friday Jun 20, 2025
Are your email open rates tanking? Bounce rates spiking? It might not be your strategy — it could be spambots. In this video, I break down the silent spambot epidemic that's damaging Shopify brands’ email deliverability and retention revenue.
Learn how we uncovered fake email traffic, what it’s doing to your flows, and the exact 4-step protocol we use to stop it cold.
✅ Elevate your brand’s Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com
🚀 Discuss your growth strategy: https://calendly.com/markmilutin/retention-audit-kick-off?month=2025-02

Wednesday Jun 18, 2025
From Pro Soccer to $10M Snack Brand: Juan Guzman’s Artisan Tropic Journey
Wednesday Jun 18, 2025
Wednesday Jun 18, 2025
In this episode, I sit down with Juan Guzman, former professional soccer player turned CEO of Artisan Tropic, a family-run, better-for-you snack brand revolutionizing plantain and cassava chips.
Juan shares how his family's health journey inspired their business, the challenges of manufacturing in Colombia, scaling without outside capital, and what’s next in their mission to build a $100M impact-driven brand.
This is a must-watch for entrepreneurs, CPG founders, and anyone passionate about purpose-driven business.
Check out Artisan Tropic: https://artisantropic.com/?srsltid=AfmBOopWmf866ug3Qy_x9mxslniWZm3KwvLXZFmVKsUqcL5OGpCYo0X3
Connect with Juan: https://www.linkedin.com/in/juanpguzman/
✅ Elevate your brand’s Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com
🚀 Discuss your growth strategy: https://calendly.com/markmilutin/retention-audit-kick-off?month=2025-02

Monday Jun 16, 2025
iOS 18 Just Killed Your Email Strategy – Here’s How to Survive
Monday Jun 16, 2025
Monday Jun 16, 2025
iOS 18 just changed the email game forever. Apple Mail’s new update is filtering emails before your customers even see them — with smart inbox categories, branded sender logos, and AI-driven suppression.
In this video, I break down exactly what’s changing, how it impacts your deliverability, and how to future-proof your email strategy in 2025. Whether you're running Klaviyo or any ESP, this update is a wake-up call for eCommerce brands relying on outdated flows and lazy campaigns.
💡 Get your FREE 4K Email Audit here: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com
✅ We'll review your flows, fix your gaps, and help you adapt fast.
🚀 Discuss your growth strategy: https://calendly.com/markmilutin/retention-audit-kick-off?month=2025-02

Saturday Jun 14, 2025
Why Mobile Apps Are the #1 Untapped Revenue Channel in eCommerce (Not Email or Ads)
Saturday Jun 14, 2025
Saturday Jun 14, 2025
Discover why mobile apps are now the most profitable revenue channel for eCommerce brands — and how Tapcart is helping brands like LSKD, Muddy Bites, and 100 Thieves turn their Shopify stores into cash-printing machines. In this video, we break down how push notifications are outperforming email and SMS, how to slash CAC, and how to build a retention engine that prints money.
✅ Elevate your brand’s Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com
🚀 Discuss your growth strategy: https://calendly.com/markmilutin/retention-audit-kick-off?month=2025-02
Check out Tapcart HERE: https://www.tapcart.com/

Thursday Jun 12, 2025
Moby AI Breakdown: Triple Whale’s Tool That Thinks for You
Thursday Jun 12, 2025
Thursday Jun 12, 2025
What if you could replace your marketing strategist, data analyst, and growth consultant with a single AI tool? Meet Moby AI by Triple Whale — the game-changing agent that gives e-commerce brands instant, actionable insights from your ad data, email flows, customer LTV, and more.
In this video, I break down how Moby works, what it can do, and why it’s the future of profitable ecomm growth.
✅ Elevate your brand’s Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com
🚀 Discuss your growth strategy: https://calendly.com/markmilutin/retention-audit-kick-off?month=2025-02
Check out Moby here: https://www.triplewhale.com/moby-ai

About The Host
Mark Milutin is the managing partner & CEO of Bread Loaf, a digital agency that specializes in retention marketing, Shopify build outs, and creative services. Mark is also the founder of Davos Digital, an e-commerce consulting & advisory firm that helps grow direct to consumer brands online. Over the years, Mark has worked with notable brands including Mercedes, Dolce & Gabbana, Toyota Motors, Monster, United Airlines, DIFF Eyewear, Inkkas Shoes, Flex Watches, Kenny Flowers, Yo Colorado, and many more.