Expo West 2026 Trends That Will Change Health & Wellness Forever (Creatine for Women?!)

We just got back from Expo West 2026, and this was easily one of the biggest years yet. In this episode, Sarah and I break down the top trends we’re seeing in health and wellness—from the explosion of creatine (especially for women) to the continued dominance of hydration, clean ingredients, and premium supplements.

We also get into what brands are doing differently, where the CPG space is heading, and what opportunities we see over the next 12–24 months.

If you’re building a brand, investing in wellness, or just want to stay ahead of where the industry is going, this is one you don’t want to miss.

✅ Elevate your brand’s Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com 

🚀 Discuss your growth strategy: https://calendly.com/markmilutin/retention-audit-kick-off?month=2025-02