Inside Black Friday 2025: The Numbers, Strategies, and Surprises That Defined the Day

Black Friday 2025 just became the biggest online shopping day in history.

In this episode I break down the key numbers the standout trends and the strategies that helped brands win.

From Shopify’s six point two billion day to Klaviyo’s one billion in attributed sales this is a fast look at what really happened and what operators should focus on for 2026.