Klaviyo's New AI Tool Will Replace Half of What Agencies Do — K:BOS 2026 Recap

Just got back from K:BOS 2026 in Boston.

Second year attending. First year sponsoring 
as a Silver Partner with a booth on the floor 
and a seat at the Partner Advisory Council 
with Klaviyo's executive team.

In this episode I'm breaking down everything 
that happened — what Klaviyo announced, where 
the platform is going, and what it means for 
D2C brands and retention agencies right now.

The biggest release: Composer. A natural 
language SQL interface that queries your 
entire Klaviyo database on demand. No data 
scientists. No SQL queries. Just type what 
you want and it pulls it.

The biggest shift: agencies are no longer 
going to be valued for their deliverables. 
They're going to be valued for the strategic 
insights they bring on top of them.

This is the episode to listen to before 
Q4 hits.

✅ Elevate your brand's Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com
🚀 Discuss your growth strategy: https://calendly.com/markmilutin/retention-audit-kick-off?month=2025-02