The New Paid Channel Every DTC Brand Should Test

Big update—Bread Loaf is now an official partner of Applovin

Over the past few months, we’ve been deep in the platform testing their Axon product, and the results have been strong. In this episode, I break down what Applovin actually is, how programmatic advertising works, and why this channel is becoming a serious opportunity for ecommerce brands.

We cover the difference between paid social, search, and programmatic, why programmatic has historically been a black box, and how Applovin is changing that with a conversion-focused approach built for DTC.

If you’re a founder, operator, or media buyer looking to scale beyond Meta and Google, this is a channel you should be paying attention to.

I also break down exactly how to get started, what creatives to use, and how we’re thinking about this as part of a modern multi-channel growth strategy in 2026.

✅ Elevate your brand’s Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com 

🚀 Discuss your growth strategy: https://calendly.com/markmilutin/retention-audit-kick-off?month=2025-02