Most ecommerce brands doing $5M to $100M
have the same blind spot.
They're spending real money on paid
acquisition. New customers are coming in.
But once they're on the list — nobody
really knows what's happening to them.
Old automation. A list with hundreds of
thousands of profiles nobody has looked
inside in years. Monthly reports with
open rates that never tell you if you're
actually leaving money on the table.
In this episode I'm breaking down the four
things we find broken in almost every
Klaviyo account we audit — and what a
real retention program actually looks like
when it's working correctly.
Plus — how to get a free 28-point
Retention Scan from our team at Bread Loaf.
No pitch. No obligation. Just a real audit.
✅ Elevate your brand's Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com
🚀 Discuss your growth strategy: https://calendly.com/markmilutin/retention-audit-kick-off?month=2025-02
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