The Suppressed List Blind Spot That's Costing Ecommerce Brands Real Revenue

We audited a Klaviyo account and found 16,000 people 
actively browsing, adding to cart, visiting the site —
who couldn't receive a single marketing email.

Not because they unsubscribed. Not because they 
complained. The brand had manually suppressed them 
by following what's considered a best practice: 
cleaning the list.

In this episode of the Brand Building Podcast, 
I'm breaking down why suppression becomes a revenue 
leak most brands never find, what we discovered 
inside 153,000 suppressed profiles, how to check 
your own Klaviyo account right now, and the right 
process to bring people back without destroying 
deliverability.

The revenue leak isn't always the email you're 
sending. Sometimes it's the thousands of people 
you're accidentally not sending anything to.

→ Want us to look inside your account?
Watch this first:
https://www.youtube.com/watch?v=_MUGArf4M18

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