We've Audited Hundreds of Klaviyo Accounts — Every Brand Makes These 8 Mistakes

After a decade of auditing ecommerce brands,
my team keeps seeing the exact same mistakes.

Over and over. Across every size. Every category.

And these mistakes aren't costing brands hundreds
of dollars. They're costing tens of thousands —
sometimes hundreds of thousands — every single year.

In this episode I'm walking through all 8 of them.
If you're running Klaviyo, there's a very good
chance you're making at least 3 of them right now.

From measuring the wrong metrics, to ignoring
deliverability, to turning email into a coupon
machine — these are the blind spots we find in
almost every account we audit.

Very few brands have a traffic problem.
Most have a systems problem.

Fix these and the gains compound month after month.

✅ Elevate your brand's Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com
🚀 Discuss your growth strategy: https://calendly.com/markmilutin/retention-audit-kick-off?month=2025-02