Why More Flows, More Filters, and More Logic Is Actually Killing Your Klaviyo Revenue

The most sophisticated Klaviyo account we've audited 
recently was also one of the leakiest.

Not because they weren't doing enough.
Because they were doing too much.

Flows everywhere. Filters everywhere. 
Exclusions everywhere. Years of logic stacked 
on top of more logic — and nobody willing 
to delete anything because nobody wants 
to be the person that breaks the account.

We found 46 things that needed attention.
Most of the fixes were subtraction, not addition.

In this episode of the Brand Building Podcast, 
I'm breaking down the spaghetti flow problem 
that hits every mature brand, why exclusions 
are the silent killers nobody looks at, 
why stacking email and SMS in one flow costs 
you money, and the kill list exercise every 
retention team should run quarterly.

Good systems get simpler over time.
Bad systems accumulate barnacles.

→ Want us to run this same audit on your account?
Watch this first:
https://www.youtube.com/watch?v=_MUGArf4M18

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