Brand Building Podcast
The Brand Building Podcast is for founders and operators who want to understand what it actually takes to build and grow an ecommerce brand.
I’m Mark Milutin, founder of Bread Loaf. After nearly 2 decades working alongside brands, I’ve learned that growth rarely comes from one great ad or one new tool. It comes from understanding your customers, building systems that keep them coming back, and making better decisions as the market changes.
On the show, I sit down with founders and industry leaders to unpack how brands are built. I also share what we’re seeing firsthand across retention, paid media, creative, Shopify, and AI: what’s working, what’s changing, and where brands are leaving money on the table.
Expect honest founder stories, practical breakdowns, and ideas you can take back to your own business. Listen wherever you get your podcasts, or watch the conversations and video episodes on YouTube.
The Brand Building Podcast is for founders and operators who want to understand what it actually takes to build and grow an ecommerce brand.
I’m Mark Milutin, founder of Bread Loaf. After nearly 2 decades working alongside brands, I’ve learned that growth rarely comes from one great ad or one new tool. It comes from understanding your customers, building systems that keep them coming back, and making better decisions as the market changes.
On the show, I sit down with founders and industry leaders to unpack how brands are built. I also share what we’re seeing firsthand across retention, paid media, creative, Shopify, and AI: what’s working, what’s changing, and where brands are leaving money on the table.
Expect honest founder stories, practical breakdowns, and ideas you can take back to your own business. Listen wherever you get your podcasts, or watch the conversations and video episodes on YouTube.
Listen on:
Episodes
Feb 10, 2025
Feb 10, 2025
1 hr 14 min
🚀 Want to Grow Your Brand with Email & SMS? Work with my team at Retention Lab👉 https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com
Check out my Ad Agency Bread Loaf: https://www.webakebread.com/
Check out Retention Labs (Our retention marketing division of Bread Loaf): https://www.retention-lab.com/
Comprehensive Coaching Program: https://www.thebrandmarketer.com/welcome
Frank's Linkedin: https://www.linkedin.com/in/frank-sanchez-71992312/elk Marketing: https://elkhq.com/
Feb 10, 2025
1 hr 14 min
Feb 6, 2025
Feb 6, 2025
12 min
🚀 Want to Grow Your Brand with Email & SMS? Work with my team at Retention Lab👉 https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.comCheck out my Ad Agency Bread Loaf: https://www.webakebread.com/Check out Retention Labs (Our retention marketing division of Bread Loaf): https://www.retention-lab.com/Comprehensive Coaching Program: https://www.thebrandmarketer.com/welcome
Feb 6, 2025
12 min
Feb 5, 2025
Feb 5, 2025
11 min
✅ Want Me To Grow Your Brand with Email, SMS, PUSH, & Direct Mail? Get started with a brand retention audit: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.comCheck out my Ad Agency Bread Loaf: https://www.webakebread.com/Check out Retention Labs (Our retention marketing division of Bread Loaf): https://www.retention-lab.com/Comprehensive Coaching Program: https://www.thebrandmarketer.com/welcome
Feb 5, 2025
11 min
Feb 3, 2025
How To Boost Your Email & SMS Sales in 2025
Feb 3, 2025
Feb 3, 2025
22 min
✅ Want Me To Grow Your Brand with Email, SMS, PUSH, & Direct Mail? Get started with a brand retention audit: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.comCheck out my Ad Agency Bread Loaf: https://www.webakebread.com/Check out Retention Labs (Our retention marketing division of Bread Loaf): https://www.retention-lab.com/Comprehensive Coaching Program: https://www.thebrandmarketer.com/welcome
Feb 3, 2025
22 min
Jan 30, 2025
Jan 30, 2025
13 min
✅ Want to Grow Your Brand with Email & SMS? Click here: https://www.retention-lab.com/homepageComprehensive Coaching Program: https://www.thebrandmarketer.com/welcome
Jan 30, 2025
13 min
Jan 16, 2025
Jan 16, 2025
49 min
✅ Want to Grow Your Brand with Email & SMS? Click here: https://www.retention-lab.com/homepage
How To Operate An E-Commerce Store In 2025
In this video, I dive into how to operate an e-commerce store in 2025 by reflecting on lessons learned in 2024 and the emerging trends shaping the future of online business.
We discuss strategies for staying competitive, optimizing operations, and adapting to new e-commerce technologies and platforms.
You’ll learn about effective e-commerce store management, digital marketing tactics, and how to prepare for changes in customer behavior and marketplace dynamics.
This conversation is packed with actionable insights for e-commerce store owners looking to grow and thrive in 2025.
===============================🔗 - LinkedIn: / https://www.linkedin.com/in/markmilutin/ 📸 - Instagram: / https://www.instagram.com/mmilutin/📘 - Facebook: / https://www.facebook.com/Mark.A.Milutin 🎥 - TikTok: / https://www.tiktok.com/@brandbuildingpodcast
Comprehensive Coaching Program: https://www.thebrandmarketer.com/welcome
Who am I and why should you listen to me?I’m Mark Milutin, a seasoned e-commerce growth expert with over 15 years of experience in driving revenue for brands of all sizes. My unique approach integrates retention marketing, media buying, and conversion rate optimization to craft marketing strategies that not only attract customers but keep them coming back. Whether you’re aiming to refine your Google and Meta ad strategies or to overhaul your customer retention approach, I provide the insights and tactics that will propel your business to the next level.
Jan 16, 2025
49 min
Jan 9, 2025
Predictions for Ecommerce Trends in 2025
Jan 9, 2025
Jan 9, 2025
24 min
✅ Want to Grow Your Brand with Email & SMS? Click here: https://www.retention-lab.com/homepage
Predictions for Ecommerce Trends in 2025
The e-commerce landscape is evolving faster than ever. If you’re still relying on 2024 strategies, you’re already behind. In this video, I share 17 game-changing trends that will define e-commerce in 2025, helping you navigate disruptions and position your brand for success.
From the rise of social shopping to the importance of profit over growth, discover actionable insights on how to adapt to new consumer behaviors, leverage platforms like TikTok Shop, and utilize micro-influencers before they become too expensive. I’ll also cover the resurgence of direct mail, the role of AI in content creation, and why building your brand identity is more critical than ever.
With over 15 years in the e-commerce industry, I’ve seen how fast trends can shift. In this video, I break it all down so you can prepare, adapt, and profit in the coming year.
===============================🔗 - LinkedIn: / https://www.linkedin.com/in/markmilutin/ 📸 - Instagram: / https://www.instagram.com/mmilutin/📘 - Facebook: / https://www.facebook.com/Mark.A.Milutin 🎥 - TikTok: / https://www.tiktok.com/@brandbuildingpodcast
Comprehensive Coaching Program: https://www.thebrandmarketer.com/welcome
Who am I and why should you listen to me?I’m Mark Milutin, a seasoned e-commerce growth expert with over 15 years of experience in driving revenue for brands of all sizes. My unique approach integrates retention marketing, media buying, and conversion rate optimization to craft marketing strategies that not only attract customers but keep them coming back. Whether you’re aiming to refine your Google and Meta ad strategies or to overhaul your customer retention approach, I provide the insights and tactics that will propel your business to the next level.
Jan 9, 2025
24 min
Dec 26, 2024
Dec 26, 2024
18 min
✅ Want to Grow Your Brand with Email & SMS? Click here: https://www.retention-lab.com/homepage
Email Marketing For Ecommerce In 2025 (Full Tutorial)
In this video, I share a complete tutorial on email marketing for ecommerce in 2025, covering strategies to grow your online store and boost conversions.
You’ll learn how to create effective email campaigns, optimize email deliverability, and craft subject lines that increase open rates.
I also dive into segmentation, automation, and best practices for building a profitable email marketing strategy tailored to ecommerce businesses.
If you want to maximize your revenue through email marketing in 2025, this step-by-step guide has everything you need.
===============================🔗 - LinkedIn: / https://www.linkedin.com/in/markmilutin/📸 - Instagram: / https://www.instagram.com/mmilutin/📘 - Facebook: / https://www.facebook.com/Mark.A.Milutin🎥 - TikTok: / https://www.tiktok.com/@brandbuildingpodcast
Comprehensive Coaching Program: https://www.thebrandmarketer.com/welcome
Who am I and why should you listen to me?I’m Mark Milutin, a seasoned e-commerce growth expert with over 15 years of experience in driving revenue for brands of all sizes. My unique approach integrates retention marketing, media buying, and conversion rate optimization to craft marketing strategies that not only attract customers but keep them coming back. Whether you’re aiming to refine your Google and Meta ad strategies or to overhaul your customer retention approach, I provide the insights and tactics that will propel your business to the next level.
Dec 26, 2024
18 min
Dec 20, 2024
Dec 20, 2024
11 min
✅ Want more ECOM Sales? Click here: https://www.retention-lab.com/homepage
2024 BFCM Was Crazy! Here's What I Learned
In this video, I share my biggest takeaways from BFCM 2024 and the strategies that worked best during this record-breaking shopping event.
I break down key lessons learned from Black Friday and Cyber Monday campaigns, including insights into ad performance, conversion rates, and customer behavior.
Whether you’re an e-commerce brand or a marketer preparing for next year, these tips will help you optimize your sales strategy for future BFCM success.
===============================🔗 - LinkedIn: / https://www.linkedin.com/in/markmilutin/📸 - Instagram: / https://www.instagram.com/mmilutin/📘 - Facebook: / https://www.facebook.com/Mark.A.Milutin 🎥 - TikTok: / https://www.tiktok.com/@brandbuildingpodcast
Comprehensive Coaching Program: https://www.thebrandmarketer.com/welcome
Who am I and why should you listen to me?I’m Mark Milutin, a seasoned e-commerce growth expert with over 15 years of experience in driving revenue for brands of all sizes. My unique approach integrates retention marketing, media buying, and conversion rate optimization to craft marketing strategies that not only attract customers but keep them coming back. Whether you’re aiming to refine your Google and Meta ad strategies or to overhaul your customer retention approach, I provide the insights and tactics that will propel your business to the next level.
Dec 20, 2024
11 min
Dec 17, 2024
Dec 17, 2024
13 min
✅ Want more ECOM Sales? Click here: https://www.retention-lab.com/homepage
This Is Why You Should Do IRL Events As An ECOM Brand
In this video, I share why every e-commerce brand should consider hosting IRL events to connect with their audience.
I dive into the story of PlaneTags, an e-commerce company that hosted an incredible event and the surprising impact it had on their brand.
You’ll learn how in-person experiences can drive customer loyalty, create buzz for your products, and lead to meaningful engagement beyond the digital space.
If you’re looking for ways to stand out as an e-com brand, IRL events might be the strategy you need to explore.
===============================🔗 - LinkedIn: / https://www.linkedin.com/in/markmilutin/ 📸 - Instagram: / https://www.instagram.com/mmilutin/ 📘 - Facebook: / https://www.facebook.com/Mark.A.Milutin 🎥 - TikTok: / https://www.tiktok.com/@brandbuildingpodcast
Comprehensive Coaching Program: https://www.thebrandmarketer.com/welcome
Who am I and why should you listen to me?I’m Mark Milutin, a seasoned e-commerce growth expert with over 15 years of experience in driving revenue for brands of all sizes. My unique approach integrates retention marketing, media buying, and conversion rate optimization to craft marketing strategies that not only attract customers but keep them coming back. Whether you’re aiming to refine your Google and Meta ad strategies or to overhaul your customer retention approach, I provide the insights and tactics that will propel your business to the next level.
Dec 17, 2024
13 min

About The Host
Mark Milutin is the managing partner & CEO of Bread Loaf, a digital agency that specializes in retention marketing, Shopify build outs, and creative services. Mark is also the founder of Davos Digital, an e-commerce consulting & advisory firm that helps grow direct to consumer brands online. Over the years, Mark has worked with notable brands including Mercedes, Dolce & Gabbana, Toyota Motors, Monster, United Airlines, DIFF Eyewear, Inkkas Shoes, Flex Watches, Kenny Flowers, Yo Colorado, and many more.


