The Brand Building Podcast

Google SEO is dying—and your future customers are asking ChatGPT, Perplexity, and Claude what to buy. If your brand isn't showing up in AI results, you're invisible.
 In this video, I’ll show you the exact LLM SEO strategy we’re using to drive high-intent traffic to eCommerce stores—without spending a dollar on ads. Learn how to optimize for AI search, get discovered by smart assistants, and future-proof your brand in 2025.
Sign up HERE to get notified when submissions are open: https://openai.com/chatgpt/search-product-discovery/ 
OpenAI & Shopify Integration: https://www.youtube.com/watch?v=U8GJkg42HGg 
✅ Elevate your brand’s Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com 
🚀 Discuss your growth strategy: https://calendly.com/markmilutin/retention-audit-kick-off?month=2025-02 

In this episode, I sit down with Michael, owner of Good Day Chocolate, to hear his incredible entrepreneurial journey—from sailing around the world and launching restaurants to taking over and transforming a supplement company that delivers wellness through chocolate. We dive into the unique benefits of chocolate as a delivery system, product development, challenges in scaling a CPG brand, retail growth with Whole Foods and Amazon, and future expansion into TikTok, new markets, and innovative wellness lines. An inspiring conversation for founders, operators, and anyone curious about building a mission-driven brand.
Check out Good Day Chocolate: https://gooddaychocolate.com/?srsltid=AfmBOop2O94OhyYHlm4a3DyRkrnTY-zg7TbWeiu-Yaf1Jwcq63wsX-2Q 
Connect with Michael: https://www.linkedin.com/in/michael-conti-1148aa281/ 
✅ Elevate your brand’s Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com 
🚀 Discuss your growth strategy: https://calendly.com/markmilutin/retention-audit-kick-off?month=2025-02 

In this episode, I sit down with Jason Burke, founder of New Primal, to talk about his unexpected journey from financial services to pioneering the clean meat snack industry. Jason shares how a homemade beef jerky recipe turned into a full-blown business, the "aha" moment that pushed him to go all-in. We also dive into the challenges of scaling, the explosion of competition in the meat snack space, and what it takes to stay ahead in a rapidly growing category. Whether you're an aspiring entrepreneur or just love a good origin story, this one’s packed with insight and inspiration.
Check out New Primal: https://newprimal.com/ Connect with Jason: https://www.linkedin.com/in/burkejason/ 
✅ Elevate your brand’s Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com 
🚀 Discuss your growth strategy: https://calendly.com/markmilutin/retention-audit-kick-off?month=2025-02 

Thinking about working with Bread Loaf? Before you sign on, see exactly how we onboard new clients and set them up for fast wins and long-term success.
In this video, our founder breaks down the entire Bread Loaf onboarding process — from proposal to kickoff to execution. Whether you're a fast-growing DTC brand, a CPG startup, or an outdoor lifestyle company, this is the proven system we’ve built to turn new engagements into revenue-driving partnerships.
🔍 What we cover:
Strategic proposals that aren’t just pitch decks
Clear scopes of work, budgets, and timelines
How project-based vs. retainer engagements work
Our kickoff process & communication cadence
The tools we use (why we love Basecamp 💻)
Why our system eliminates confusion and drives momentum
The 4 core services Bread Loaf delivers (Retention, Media Buying, CRO, Creative)
🧠 This is for brands ready to scale with a serious lifecycle marketing, media buying, and creative execution partner. We've worked with top DTC brands and have been doing this for 9+ years.
✅ Elevate your brand’s Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com 
🚀 Discuss your growth strategy: https://calendly.com/markmilutin/retention-audit-kick-off?month=2025-02 

In this episode, we sit down with Nicole, co-founder of PUR-FORM to talk about her entrepreneurial journey, personal health transformation, and how PUR-FORM  is reshaping the future of functional and regenerative medicine.
Nicole opens up about her experience with PCOS, her background in health coaching and marketing, and how a personal stem cell success story led to the launch of PUR-FORM  during the pandemic. Discover how her team is pioneering treatments like autologous stem cell therapy, EBO2 blood ozone therapy, and holistic solutions for chronic inflammation, autoimmune disorders, thyroid issues like Hashimoto’s, and more.
Check out PUR-FORM: https://purformhealth.com/ Connect with Nicole: https://www.instagram.com/nicolejdoran/ IG: https://www.instagram.com/purformhealth/ Check out the Healthspan Collective podcast: https://www.instagram.com/healthspancollective/ 
✅ Elevate your brand’s Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com 
🚀 Discuss your growth strategy: https://calendly.com/markmilutin/retention-audit-kick-off?month=2025-02 

In this episode, I sit down with Timothy Lantz, co-founder of Tendeza Moda and Starlette to talk about his incredible transition from decades in healthcare technology leadership to launching a mission-driven e-commerce jewelry brand. Tim shares his personal journey through burnout, reinvention, and rediscovery of purpose, and how he and his business partner Angela Harris are bringing integrity, sustainability, and emotional connection into the jewelry space. We explore how Starlette is reshaping the demi-fine jewelry market, the power of customer stories, and why every piece of jewelry can represent something bigger than fashion.
Connect with Tim: https://www.linkedin.com/in/tlantz/ 
Check out Starlette: https://www.starlettegalleria.com/?srsltid=AfmBOorbSZMnwmZuEf3OFE3jPBT9H9sNjRlQ0aI97SGKqtvZ5UcvwY0J 
✅ Elevate your brand’s Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com 
🚀 Discuss your growth strategy: https://calendly.com/markmilutin/retention-audit-kick-off?month=2025-02 

In this episode, I sit down with Giovanni, founder of Leiva’s Coffee, who went from growing up in poverty on a Guatemalan coffee farm to building a vertically integrated coffee brand here in the U.S.
His story is wild—he came to America with just $20, no English, and a mission to break the cycle of poverty. Now, he’s creating jobs, funding education back home, and showing how a coffee business can change lives.
We talk about:
- How he launched his brand out of a garage
- The dark side of the coffee supply chain
- Why vertical integration matters
And how faith, grit, and purpose built the foundation for Leiva’s Coffee
This one hit deep. Hope it inspires you like it did me.
Leiva's Coffee: https://www.leivascoffee.com/?srsltid=AfmBOopD_S0bLxOQvXzwg_H3MWYKBC770pf_JY9r_jzxXAnGwlUOlS5b  
Geo's Instagram: https://www.instagram.com/geovannileiva/ 
Leiva Coffee Instagram: https://www.instagram.com/leivascoffee/ 
✅ Elevate your brand’s Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com 
🚀 Discuss your growth strategy: https://calendly.com/markmilutin/retention-audit-kick-off?month=2025-02 

In this episode, I talk with Nick Shaw, co-founder of RP Strength (Renaissance Periodization), about how he turned a passion for fitness coaching into one of the most trusted names in evidence-based training. Nick shares the story behind RP’s explosive growth—from early days as a personal trainer to building a global brand through digital fitness products, Instagram marketing, and a best-selling fitness coaching app.
We dive into key topics like:
- How to grow a fitness business online
- Why evidence-based coaching stands out in today’s industry
- Using social media to build authority and attract clients
- The evolution of RP Strength’s macro templates, ebooks, and apps
Subscribe to: https://www.youtube.com/@RenaissancePeriodization  Check out Nick: https://www.instagram.com/nick.shaw.rp/ Check out RP Strength: https://www.instagram.com/rpstrength/ 
✅ Elevate your brand’s Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com 
🚀 Discuss your growth strategy: https://calendly.com/markmilutin/retention-audit-kick-off?month=2025-02 

Latif Hamilton shares his wild entrepreneurial journey—from knocking doors in construction sales to co-founding SpiritHoods, the iconic animal-inspired fashion brand. We dive deep into creative marketing, surviving knockoffs, launching with zero production, and building impact-driven brands that emotionally connect with audiences.
✅ Elevate your brand’s Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com 
🚀 Discuss your growth strategy: https://calendly.com/markmilutin/retention-audit-kick-off?month=2025-02 
Connect with Latif:
- https://www.growthoperative.com/ - https://www.spirithoods.com/ 

Direct mail isn't dead — it's your brand's next unfair advantage. In this masterclass, I share a 4-month direct mail roadmap for Shopify fashion, apparel, footwear & accessories brands.
From automations to prospecting, we cover:✅ How to integrate PostPilot with Shopify + Klaviyo✅ Segments to prioritize for retention wins✅ Building automated flows like winbacks & abandoned carts✅ Scaling to $20K+ top-of-funnel campaigns
🔔 Subscribe for weekly retention marketing tactics for e-commerce brands.
✅ Elevate your brand’s Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com 
🚀 Discuss your growth strategy: https://calendly.com/markmilutin/retention-audit-kick-off?month=2025-02 
Full 4 month Direct Mail Segments Guide:
- Non -Email Subscriber I 1+ Purchase - Checkout started in the last 180 days | No Orders last 180 days | Klaviyo subs- Placed Order Past 400 I Non Openers - Past 60 Days | No Orders last 90 days - WHALE: Customers I 5+ Orders I LTV Greater Than $500 I Last Order in the last 270 days | No orders last 90 days- Checkout started in the last 90 days | No Orders last 90 days | Klaviyo subs- Purchased Past 450 days I Non Email Subscribers | No Order last 90 days- Whale Customers I 5 Orders I LTV Greater Than $500 I Last Order in the last 270 days- Brand Team: You want a list with all the brand team so they can receive the creative in the mail as well- Purchased Past 365 I Non Email Subscriber- WHALE Customers I 3+ Orders I LTV Greater Than $300 I Last Order Greater than 30 days- Purchased zero last 60 | Received 5+ emails last 60days | Opened zero emails last 60days- Placed Order in the last 270 days | No order in the last 60 days- Placed Order in the last 180 days | No order in the last 45 days- Placed Order in the last 180 days | No order in the last 60 days
Case Studies we covered that you can check out HERE:
https://www.youtube.com/watch?v=LKqP9SOhc-I&list=PLXlsQ3qH3hD_UBExUFRCTch36CDwnLoxD 
https://www.youtube.com/watch?v=jwAGNdaghok&list=PLXlsQ3qH3hD_UBExUFRCTch36CDwnLoxD&index=2 
https://www.youtube.com/watch?v=Qpkik3gQrtQ&list=PLXlsQ3qH3hD_UBExUFRCTch36CDwnLoxD&index=3 
https://www.youtube.com/watch?v=lUwlsnKaggw&list=PLXlsQ3qH3hD_UBExUFRCTch36CDwnLoxD&index=4 
https://www.youtube.com/watch?v=T6f7XQubiKk&list=PLXlsQ3qH3hD_UBExUFRCTch36CDwnLoxD&index=5 
https://www.youtube.com/watch?v=-YiR5Z8ecnk&list=PLXlsQ3qH3hD_UBExUFRCTch36CDwnLoxD&index=6 
https://www.youtube.com/watch?v=d4bTxrY7b74&list=PLXlsQ3qH3hD_UBExUFRCTch36CDwnLoxD&index=7 
https://www.youtube.com/watch?v=wo8wREVUBvo&list=PLXlsQ3qH3hD_UBExUFRCTch36CDwnLoxD&index=8