Brand Building Podcast
The Brand Building Podcast is for founders and operators who want to understand what it actually takes to build and grow an ecommerce brand.
I’m Mark Milutin, founder of Bread Loaf. After nearly 2 decades working alongside brands, I’ve learned that growth rarely comes from one great ad or one new tool. It comes from understanding your customers, building systems that keep them coming back, and making better decisions as the market changes.
On the show, I sit down with founders and industry leaders to unpack how brands are built. I also share what we’re seeing firsthand across retention, paid media, creative, Shopify, and AI: what’s working, what’s changing, and where brands are leaving money on the table.
Expect honest founder stories, practical breakdowns, and ideas you can take back to your own business. Listen wherever you get your podcasts, or watch the conversations and video episodes on YouTube.
The Brand Building Podcast is for founders and operators who want to understand what it actually takes to build and grow an ecommerce brand.
I’m Mark Milutin, founder of Bread Loaf. After nearly 2 decades working alongside brands, I’ve learned that growth rarely comes from one great ad or one new tool. It comes from understanding your customers, building systems that keep them coming back, and making better decisions as the market changes.
On the show, I sit down with founders and industry leaders to unpack how brands are built. I also share what we’re seeing firsthand across retention, paid media, creative, Shopify, and AI: what’s working, what’s changing, and where brands are leaving money on the table.
Expect honest founder stories, practical breakdowns, and ideas you can take back to your own business. Listen wherever you get your podcasts, or watch the conversations and video episodes on YouTube.
Listen on:
Episodes
Jun 14, 2025
Jun 14, 2025
6 min
Discover why mobile apps are now the most profitable revenue channel for eCommerce brands — and how Tapcart is helping brands like LSKD, Muddy Bites, and 100 Thieves turn their Shopify stores into cash-printing machines. In this video, we break down how push notifications are outperforming email and SMS, how to slash CAC, and how to build a retention engine that prints money.
✅ Elevate your brand’s Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com
🚀 Discuss your growth strategy: https://calendly.com/markmilutin/retention-audit-kick-off?month=2025-02
Check out Tapcart HERE: https://www.tapcart.com/
Jun 14, 2025
6 min
Jun 12, 2025
Jun 12, 2025
6 min
What if you could replace your marketing strategist, data analyst, and growth consultant with a single AI tool? Meet Moby AI by Triple Whale — the game-changing agent that gives e-commerce brands instant, actionable insights from your ad data, email flows, customer LTV, and more.
In this video, I break down how Moby works, what it can do, and why it’s the future of profitable ecomm growth.
✅ Elevate your brand’s Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com
🚀 Discuss your growth strategy: https://calendly.com/markmilutin/retention-audit-kick-off?month=2025-02
Check out Moby here: https://www.triplewhale.com/moby-ai
Jun 12, 2025
6 min
Jun 10, 2025
Jun 10, 2025
11 min
In this video, I break down the most important metric inside your Klaviyo account — the deliverability score — and why it could be the difference between landing in the inbox or getting lost in spam. Learn how to find your score, what a good score looks like, and proven steps to fix deliverability issues fast. Plus, see how we helped a client recover 42% in lost email revenue!
✅ Elevate your brand’s Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com
🚀 Discuss your growth strategy: https://calendly.com/markmilutin/retention-audit-kick-off?month=2025-02
Learn more about Klaviyo and how to set it up correctly:
https://www.youtube.com/watch?v=nNbX36f5vCs https://www.youtube.com/watch?v=QWOCS9-sEaA&t=368s
Jun 10, 2025
11 min
Jun 5, 2025
Jun 5, 2025
12 min
Google SEO is dying—and your future customers are asking ChatGPT, Perplexity, and Claude what to buy. If your brand isn't showing up in AI results, you're invisible.
In this video, I’ll show you the exact LLM SEO strategy we’re using to drive high-intent traffic to eCommerce stores—without spending a dollar on ads. Learn how to optimize for AI search, get discovered by smart assistants, and future-proof your brand in 2025.
Sign up HERE to get notified when submissions are open: https://openai.com/chatgpt/search-product-discovery/
OpenAI & Shopify Integration: https://www.youtube.com/watch?v=U8GJkg42HGg
✅ Elevate your brand’s Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com
🚀 Discuss your growth strategy: https://calendly.com/markmilutin/retention-audit-kick-off?month=2025-02
Jun 5, 2025
12 min
Jun 2, 2025
Jun 2, 2025
26 min
In this episode, I sit down with Michael, owner of Good Day Chocolate, to hear his incredible entrepreneurial journey—from sailing around the world and launching restaurants to taking over and transforming a supplement company that delivers wellness through chocolate. We dive into the unique benefits of chocolate as a delivery system, product development, challenges in scaling a CPG brand, retail growth with Whole Foods and Amazon, and future expansion into TikTok, new markets, and innovative wellness lines. An inspiring conversation for founders, operators, and anyone curious about building a mission-driven brand.
Check out Good Day Chocolate: https://gooddaychocolate.com/?srsltid=AfmBOop2O94OhyYHlm4a3DyRkrnTY-zg7TbWeiu-Yaf1Jwcq63wsX-2Q
Connect with Michael: https://www.linkedin.com/in/michael-conti-1148aa281/
✅ Elevate your brand’s Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com
🚀 Discuss your growth strategy: https://calendly.com/markmilutin/retention-audit-kick-off?month=2025-02
Jun 2, 2025
26 min
May 28, 2025
May 28, 2025
40 min
In this episode, I sit down with Jason Burke, founder of New Primal, to talk about his unexpected journey from financial services to pioneering the clean meat snack industry. Jason shares how a homemade beef jerky recipe turned into a full-blown business, the "aha" moment that pushed him to go all-in. We also dive into the challenges of scaling, the explosion of competition in the meat snack space, and what it takes to stay ahead in a rapidly growing category. Whether you're an aspiring entrepreneur or just love a good origin story, this one’s packed with insight and inspiration.
Check out New Primal: https://newprimal.com/ Connect with Jason: https://www.linkedin.com/in/burkejason/
✅ Elevate your brand’s Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com
🚀 Discuss your growth strategy: https://calendly.com/markmilutin/retention-audit-kick-off?month=2025-02
May 28, 2025
40 min
May 23, 2025
May 23, 2025
14 min
Thinking about working with Bread Loaf? Before you sign on, see exactly how we onboard new clients and set them up for fast wins and long-term success.
In this video, our founder breaks down the entire Bread Loaf onboarding process — from proposal to kickoff to execution. Whether you're a fast-growing DTC brand, a CPG startup, or an outdoor lifestyle company, this is the proven system we’ve built to turn new engagements into revenue-driving partnerships.
🔍 What we cover:
Strategic proposals that aren’t just pitch decks
Clear scopes of work, budgets, and timelines
How project-based vs. retainer engagements work
Our kickoff process & communication cadence
The tools we use (why we love Basecamp 💻)
Why our system eliminates confusion and drives momentum
The 4 core services Bread Loaf delivers (Retention, Media Buying, CRO, Creative)
🧠 This is for brands ready to scale with a serious lifecycle marketing, media buying, and creative execution partner. We've worked with top DTC brands and have been doing this for 9+ years.
✅ Elevate your brand’s Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com
🚀 Discuss your growth strategy: https://calendly.com/markmilutin/retention-audit-kick-off?month=2025-02
May 23, 2025
14 min
May 21, 2025
May 21, 2025
35 min
In this episode, we sit down with Nicole, co-founder of PUR-FORM to talk about her entrepreneurial journey, personal health transformation, and how PUR-FORM is reshaping the future of functional and regenerative medicine.
Nicole opens up about her experience with PCOS, her background in health coaching and marketing, and how a personal stem cell success story led to the launch of PUR-FORM during the pandemic. Discover how her team is pioneering treatments like autologous stem cell therapy, EBO2 blood ozone therapy, and holistic solutions for chronic inflammation, autoimmune disorders, thyroid issues like Hashimoto’s, and more.
Check out PUR-FORM: https://purformhealth.com/ Connect with Nicole: https://www.instagram.com/nicolejdoran/ IG: https://www.instagram.com/purformhealth/ Check out the Healthspan Collective podcast: https://www.instagram.com/healthspancollective/
✅ Elevate your brand’s Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com
🚀 Discuss your growth strategy: https://calendly.com/markmilutin/retention-audit-kick-off?month=2025-02
May 21, 2025
35 min
May 19, 2025
May 19, 2025
42 min
In this episode, I sit down with Timothy Lantz, co-founder of Tendeza Moda and Starlette to talk about his incredible transition from decades in healthcare technology leadership to launching a mission-driven e-commerce jewelry brand. Tim shares his personal journey through burnout, reinvention, and rediscovery of purpose, and how he and his business partner Angela Harris are bringing integrity, sustainability, and emotional connection into the jewelry space. We explore how Starlette is reshaping the demi-fine jewelry market, the power of customer stories, and why every piece of jewelry can represent something bigger than fashion.
Connect with Tim: https://www.linkedin.com/in/tlantz/
Check out Starlette: https://www.starlettegalleria.com/?srsltid=AfmBOorbSZMnwmZuEf3OFE3jPBT9H9sNjRlQ0aI97SGKqtvZ5UcvwY0J
✅ Elevate your brand’s Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com
🚀 Discuss your growth strategy: https://calendly.com/markmilutin/retention-audit-kick-off?month=2025-02
May 19, 2025
42 min
May 16, 2025
May 16, 2025
33 min
In this episode, I sit down with Giovanni, founder of Leiva’s Coffee, who went from growing up in poverty on a Guatemalan coffee farm to building a vertically integrated coffee brand here in the U.S.
His story is wild—he came to America with just $20, no English, and a mission to break the cycle of poverty. Now, he’s creating jobs, funding education back home, and showing how a coffee business can change lives.
We talk about:
- How he launched his brand out of a garage
- The dark side of the coffee supply chain
- Why vertical integration matters
And how faith, grit, and purpose built the foundation for Leiva’s Coffee
This one hit deep. Hope it inspires you like it did me.
Leiva's Coffee: https://www.leivascoffee.com/?srsltid=AfmBOopD_S0bLxOQvXzwg_H3MWYKBC770pf_JY9r_jzxXAnGwlUOlS5b
Geo's Instagram: https://www.instagram.com/geovannileiva/
Leiva Coffee Instagram: https://www.instagram.com/leivascoffee/
✅ Elevate your brand’s Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com
🚀 Discuss your growth strategy: https://calendly.com/markmilutin/retention-audit-kick-off?month=2025-02
May 16, 2025
33 min

About The Host
Mark Milutin is the managing partner & CEO of Bread Loaf, a digital agency that specializes in retention marketing, Shopify build outs, and creative services. Mark is also the founder of Davos Digital, an e-commerce consulting & advisory firm that helps grow direct to consumer brands online. Over the years, Mark has worked with notable brands including Mercedes, Dolce & Gabbana, Toyota Motors, Monster, United Airlines, DIFF Eyewear, Inkkas Shoes, Flex Watches, Kenny Flowers, Yo Colorado, and many more.


