Brand Building Podcast
The Brand Building Podcast is for founders and operators who want to understand what it actually takes to build and grow an ecommerce brand.
I’m Mark Milutin, founder of Bread Loaf. After nearly 2 decades working alongside brands, I’ve learned that growth rarely comes from one great ad or one new tool. It comes from understanding your customers, building systems that keep them coming back, and making better decisions as the market changes.
On the show, I sit down with founders and industry leaders to unpack how brands are built. I also share what we’re seeing firsthand across retention, paid media, creative, Shopify, and AI: what’s working, what’s changing, and where brands are leaving money on the table.
Expect honest founder stories, practical breakdowns, and ideas you can take back to your own business. Listen wherever you get your podcasts, or watch the conversations and video episodes on YouTube.
The Brand Building Podcast is for founders and operators who want to understand what it actually takes to build and grow an ecommerce brand.
I’m Mark Milutin, founder of Bread Loaf. After nearly 2 decades working alongside brands, I’ve learned that growth rarely comes from one great ad or one new tool. It comes from understanding your customers, building systems that keep them coming back, and making better decisions as the market changes.
On the show, I sit down with founders and industry leaders to unpack how brands are built. I also share what we’re seeing firsthand across retention, paid media, creative, Shopify, and AI: what’s working, what’s changing, and where brands are leaving money on the table.
Expect honest founder stories, practical breakdowns, and ideas you can take back to your own business. Listen wherever you get your podcasts, or watch the conversations and video episodes on YouTube.
Listen on:
Episodes
Mar 17, 2025
The Most Realistic AI Ever Built: Sesame AI
Mar 17, 2025
Mar 17, 2025
11 min
I just had a full conversation with Sesame AI, and my mind is officially blown 🤯. This AI isn’t just answering questions—it feels like talking to a real person. From discussing life and emotions to AI’s role in business and ethics, Maya (the AI) had some wild responses.
Could AI like this revolutionize customer support, sales, and even personal interactions? I think so. Imagine instant, human-like chats for e-commerce, support, or even personal assistants. The future is happening right now.
🚀 Check out Sesame AI and see for yourself.🔗 https://www.sesame.com/
Let me know in the comments—what do you think about AI like this? Would you use it for your business or just for fun? 👇
✅ Elevate your brand’s Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com
🚀 Discuss your growth strategy: https://calendly.com/markmilutin/retention-audit-kick-off?month=2025-02
Mar 17, 2025
11 min
Mar 14, 2025
Mar 14, 2025
9 min
Just checked your Klaviyo bill and noticed a price jump? 😱 You’re not alone! Klaviyo just rolled out a major pricing update, and if you're not careful, you could be paying for inactive profiles, checkout abandoners, and unengaged subscribers!
🔍 In this video, I’ll break down:✅ What’s changing with Klaviyo’s pricing model (and why it matters)✅ How auto-upgrades & flexible sending work (and how to avoid surprise charges)✅ The #1 way to keep your costs down—list cleaning & smart billing settings✅ The secret “sunset flow” that helps cut costs & improve email performance
💥 FREE Klaviyo Audit ($4K Value!) 💥Want my team to audit your Klaviyo account for FREE and find hidden optimizations? We normally charge $4K for this, but for a limited time, it’s yours free. Click below to claim it!
👇 Claim Your Free Klaviyo Audit Now! 👇https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com
Mar 14, 2025
9 min
Mar 12, 2025
Mar 12, 2025
4 min
✅ Elevate your brand’s Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com
🚀 Discuss your growth strategy: https://calendly.com/markmilutin/retention-audit-kick-off?month=2025-02
🚀 STOP Sending One-Size-Fits-All Emails! Klaviyo Segments Explained 🎯
Are you sending emails, getting some opens, maybe even a few clicks—but it still feels like you’re shouting into the void? The truth is, most of your list shouldn’t even be receiving your emails in the first place!
In this video, I’m breaking down 4 powerful Klaviyo segmentation strategies that will transform your email campaigns from meh to money-making machines:✅ Behavioral Segmentation – Target users based on their actions (like viewing a product but not buying).✅ Purchase History Segmentation – Send the right offers at the right time for maximum conversions.✅ Engagement-Based Segmentation – Focus on your VIPs & re-engage the ghosts.✅ Predictive Analytics Segmentation – Use Klaviyo’s AI to predict buying behavior & automate emails.
🔥 FREE Klaviyo Audit ($4K Value!) 🔥Want me and my team to audit your Klaviyo setup? We’re offering a 28-point retention marketing audit—completely FREE for a limited time! Click the link below to start your audit.
👇 Claim Your Free Klaviyo Audit Now! 👇
https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com
Mar 12, 2025
4 min
Mar 5, 2025
Mar 5, 2025
10 min
✅ Elevate your brand’s Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com
🚀 Discuss your growth strategy: https://calendly.com/markmilutin/retention-audit-kick-off?month=2025-02In this Figma email design tutorial, I walk you through creating email layouts, choosing fonts and colors, and optimizing for mobile.
Whether you’re designing marketing emails, newsletters, or promotional campaigns, this Figma email design guide will help you create professional and effective emails.
Learn how to use Figma for email design, improve your email conversion rates, and master email UX design in 2025.
Mar 5, 2025
10 min
Mar 3, 2025
Mar 3, 2025
34 min
✅ Elevate your brand’s Email & SMS marketing: https://breadloaf.typeform.com/to/rot...
🚀 Discuss your growth strategy: https://calendly.com/markmilutin/rete...
How I Sailed For 2 Weeks And Run My Ad Agency Remotely
In this video I share how I sailed for two weeks from San Diego to Cabo San Lucas while running my ad agency remotely.
I break down exactly how I managed my business operations offshore during Q4, the busiest time of the year for ecommerce brands.
I also dive into the details of the Baja Ha-Ha, a famous sailing rally that helps cruisers move their boats down the coast of Mexico.
If you’re interested in remote work, digital nomad life, offshore sailing, or running an online business while traveling, this video is for you.
This video also covers: How I Sailed For 2 Weeks And Run My Ad Agency Remotely,I Sailed For 2 Weeks And Run My Ad Agency,sailing while running a business,how to run an ad agency remotely,digital nomad ad agency,remote work while sailing,Baja Ha-Ha sailing rally,running a business offshore,work and travel entrepreneur,location independent agency,sailing and working remotely,manage business while traveling,start a remote ad agency,sailing entrepreneur lifestyle,work online while sailing
Mar 3, 2025
34 min
Feb 28, 2025
Feb 28, 2025
54 min
✅ Elevate your brand’s Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com
🚀 Discuss your growth strategy: https://calendly.com/markmilutin/retention-audit-kick-off?month=2025-02Twitter: https://x.com/jasonportnoy Linkedin: https://www.linkedin.com/in/jason-portnoy/?originalSubdomain=ca
Feb 28, 2025
54 min
Feb 26, 2025
Feb 26, 2025
7 min
In this episode, I explore Klaviyo’s game-changing B2C CRM—designed specifically for direct-to-consumer (DTC) brands. This all-in-one platform seamlessly integrates marketing, customer service, and analytics, empowering brands to deliver hyper-personalized experiences through email, SMS, push notifications, and social media.
I break down how real-time customer data, AI-driven automation, and predictive analytics can help brands improve retention, maximize engagement, and drive more revenue. Plus, I’m offering a free retention audit (normally $4,000) to help you optimize your Klaviyo setup or transition from another ESP.
✅ Elevate your brand’s Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com
🚀 Discuss your growth strategy: https://calendly.com/markmilutin/retention-audit-kick-off?month=2025-02
Feb 26, 2025
7 min
Feb 24, 2025
Feb 24, 2025
6 min
🚀 Want to Grow Your Brand with Email & SMS? Work with my team at Retention Lab👉 https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com
Check out my Ad Agency Bread Loaf: https://www.webakebread.com/
Check out Retention Labs (Our retention marketing division of Bread Loaf): https://www.retention-lab.com/
Comprehensive Coaching Program: https://www.thebrandmarketer.com/welcome
Feb 24, 2025
6 min
Feb 18, 2025
Ecommerce AI Tools You Need To Use in 2025
Feb 18, 2025
Feb 18, 2025
14 min
🚀 Want to Grow Your Brand with Email & SMS? Work with my team at Retention Lab👉 https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com
Check out my Ad Agency Bread Loaf: https://www.webakebread.com/
Check out Retention Labs (Our retention marketing division of Bread Loaf): https://www.retention-lab.com/
Comprehensive Coaching Program: https://www.thebrandmarketer.com/welcomeSpiritme: https://spiritme.tech/PhotoAI: https://photoai.com/Joggai: https://www.jogg.ai/RepAI: https://www.hellorep.ai/GPT-4: https://openai.com/index/gpt-4/
Feb 18, 2025
14 min
Feb 12, 2025
Feb 12, 2025
20 min
🚀 Want to Grow Your Brand with Email & SMS? Work with my team at Retention Lab👉 https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com
Check out my Ad Agency Bread Loaf: https://www.webakebread.com/
Check out Retention Labs (Our retention marketing division of Bread Loaf): https://www.retention-lab.com/
Comprehensive Coaching Program: https://www.thebrandmarketer.com/welcome
Feb 12, 2025
20 min

About The Host
Mark Milutin is the managing partner & CEO of Bread Loaf, a digital agency that specializes in retention marketing, Shopify build outs, and creative services. Mark is also the founder of Davos Digital, an e-commerce consulting & advisory firm that helps grow direct to consumer brands online. Over the years, Mark has worked with notable brands including Mercedes, Dolce & Gabbana, Toyota Motors, Monster, United Airlines, DIFF Eyewear, Inkkas Shoes, Flex Watches, Kenny Flowers, Yo Colorado, and many more.


