Brand Building Podcast
The Brand Building Podcast is for founders and operators who want to understand what it actually takes to build and grow an ecommerce brand.
I’m Mark Milutin, founder of Bread Loaf. After nearly 2 decades working alongside brands, I’ve learned that growth rarely comes from one great ad or one new tool. It comes from understanding your customers, building systems that keep them coming back, and making better decisions as the market changes.
On the show, I sit down with founders and industry leaders to unpack how brands are built. I also share what we’re seeing firsthand across retention, paid media, creative, Shopify, and AI: what’s working, what’s changing, and where brands are leaving money on the table.
Expect honest founder stories, practical breakdowns, and ideas you can take back to your own business. Listen wherever you get your podcasts, or watch the conversations and video episodes on YouTube.
The Brand Building Podcast is for founders and operators who want to understand what it actually takes to build and grow an ecommerce brand.
I’m Mark Milutin, founder of Bread Loaf. After nearly 2 decades working alongside brands, I’ve learned that growth rarely comes from one great ad or one new tool. It comes from understanding your customers, building systems that keep them coming back, and making better decisions as the market changes.
On the show, I sit down with founders and industry leaders to unpack how brands are built. I also share what we’re seeing firsthand across retention, paid media, creative, Shopify, and AI: what’s working, what’s changing, and where brands are leaving money on the table.
Expect honest founder stories, practical breakdowns, and ideas you can take back to your own business. Listen wherever you get your podcasts, or watch the conversations and video episodes on YouTube.
Listen on:
Episodes
Jul 8, 2025
Jul 8, 2025
6 min
Is your Klaviyo list bloated and underperforming? Dead emails are costing you serious money. In this video, I reveal a step-by-step “off-the-grid” email revival strategy that doesn’t even require Klaviyo.
Learn how to fix deliverability, warm up a new domain, clean your list, and re-engage cold subscribers using high-deliverability ESPs like Mailchimp. Perfect for ecommerce brands serious about retention in 2025.
✅ Elevate your brand’s Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com
🚀 Discuss your growth strategy: https://calendly.com/markmilutin/retention-audit-kick-off?month=2025-02
Jul 8, 2025
6 min
Jul 5, 2025
Jul 5, 2025
6 min
Stuck at $1M in revenue with your Shopify brand? This video breaks down the exact differences between 7-figure DTC hustlers and 9-figure ecommerce giants like Jaded London and Dr. Squatch.
From capital structure to ad strategy, team building, and ops — learn what it really takes to scale from $1M to $100M and beyond. If you're serious about growth, this is your roadmap.
✅ Elevate your brand’s Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com
🚀 Discuss your growth strategy: https://calendly.com/markmilutin/retention-audit-kick-off?month=2025-02
Breakdown of my FREE $4K Brand Retention Audit: https://www.youtube.com/watch?v=A_tywPkNcqY
Jul 5, 2025
6 min
Jul 2, 2025
Jul 2, 2025
4 min
If your eCommerce growth feels stuck, it’s probably not your ads or product. You’re likely leaving hundreds of thousands in revenue on the table from customers who’ve already said yes.
In this video I break down:
✅ Why most brands struggle with retention✅ How our 28-point Brand Retention Audit works✅ The exact process to unlock 20%+ more revenue in the next 90 days✅ And how to get this $4,000 audit completely free if you qualify
We deep-dive into email deliverability, SMS flows, campaign strategy, creative, automation, push, direct mail, and more. You’ll walk away with a tactical roadmap designed to make your backend revenue engine print cash.
👉 Click the link below to apply for your free retention audit. Spots are limited.
✅ Elevate your brand’s Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com
🚀 Discuss your growth strategy: https://calendly.com/markmilutin/retention-audit-kick-off?month=2025-02
Jul 2, 2025
4 min
Jun 30, 2025
Jun 30, 2025
42 min
From a garage in Utah to a 38,000 sq. ft. HQ — this is the wild story of how two hunters built BAKCOU, the e-bike brand that’s changing the game for backcountry hunters and outdoor adventurers.
No investors. No plan. Just grit, faith, and a whole lot of hustle.
We talk product failures, brutal tariffs, big pivots — and why BAKCOU bikes are built like tanks.
✅ Elevate your brand’s Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com
🚀 Discuss your growth strategy: https://calendly.com/markmilutin/retention-audit-kick-off?month=2025-02 Connect with David: - https://www.instagram.com/bakcoudave/- https://www.linkedin.com/in/dave-andre-883021188/
Jun 30, 2025
42 min
Jun 27, 2025
Jun 27, 2025
7 min
From a kitchen table in Redondo Beach to generating $1B+ in revenue for brands like Star Wars, Coors Banquet, and Macy’s—these are the 9 lessons I learned building Bread Loaf over 9 years.
Whether you're starting an agency or scaling your business, these insights are the roadmap I wish I had on day one.
✅ Elevate your brand’s Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com
🚀 Discuss your growth strategy: https://calendly.com/markmilutin/retention-audit-kick-off?month=2025-02
Jun 27, 2025
7 min
Jun 25, 2025
The Impact of AI on E-Commerce in 2025
Jun 25, 2025
Jun 25, 2025
7 min
In 2025, AI isn’t just a buzzword—it’s the engine behind every dollar spent in eCommerce. From ad creatives and video production to product photos, website design, analytics, and even SEO—AI is reshaping everything.
In this video, I break down how smart brands are using AI tools like Creatify AI, Triple Whale’s Moby, and more to scale faster, cut costs, and win in a competitive DTC landscape.
If you want to future-proof your brand and unlock the power of AI in your eCommerce strategy, this is the video you need to see.
✅ Elevate your brand’s Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com
🚀 Discuss your growth strategy: https://calendly.com/markmilutin/retention-audit-kick-off?month=2025-02
AI tools every brand needs to use HERE: https://www.youtube.com/watch?v=wLBF-aWLJmk
Jun 25, 2025
7 min
Jun 23, 2025
Jun 23, 2025
6 min
STOP spending all your budget on ads! What if your best-performing marketing channel is already on your customer list?
In this video, I break down exactly how one brand generated $40K+ in referral revenue in just 30 days — with ZERO ad spend. I’ll show you step-by-step how to build, launch, and scale a referral program for your Shopify store using the best tools in the game.
✅ Elevate your brand’s Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com
🚀 Discuss your growth strategy: https://calendly.com/markmilutin/retention-audit-kick-off?month=2025-02
Jun 23, 2025
6 min
Jun 20, 2025
Jun 20, 2025
6 min
Are your email open rates tanking? Bounce rates spiking? It might not be your strategy — it could be spambots. In this video, I break down the silent spambot epidemic that's damaging Shopify brands’ email deliverability and retention revenue.
Learn how we uncovered fake email traffic, what it’s doing to your flows, and the exact 4-step protocol we use to stop it cold.
✅ Elevate your brand’s Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com
🚀 Discuss your growth strategy: https://calendly.com/markmilutin/retention-audit-kick-off?month=2025-02
Jun 20, 2025
6 min
Jun 18, 2025
Jun 18, 2025
26 min
In this episode, I sit down with Juan Guzman, former professional soccer player turned CEO of Artisan Tropic, a family-run, better-for-you snack brand revolutionizing plantain and cassava chips.
Juan shares how his family's health journey inspired their business, the challenges of manufacturing in Colombia, scaling without outside capital, and what’s next in their mission to build a $100M impact-driven brand.
This is a must-watch for entrepreneurs, CPG founders, and anyone passionate about purpose-driven business.
Check out Artisan Tropic: https://artisantropic.com/?srsltid=AfmBOopWmf866ug3Qy_x9mxslniWZm3KwvLXZFmVKsUqcL5OGpCYo0X3
Connect with Juan: https://www.linkedin.com/in/juanpguzman/
✅ Elevate your brand’s Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com
🚀 Discuss your growth strategy: https://calendly.com/markmilutin/retention-audit-kick-off?month=2025-02
Jun 18, 2025
26 min
Jun 16, 2025
Jun 16, 2025
7 min
iOS 18 just changed the email game forever. Apple Mail’s new update is filtering emails before your customers even see them — with smart inbox categories, branded sender logos, and AI-driven suppression.
In this video, I break down exactly what’s changing, how it impacts your deliverability, and how to future-proof your email strategy in 2025. Whether you're running Klaviyo or any ESP, this update is a wake-up call for eCommerce brands relying on outdated flows and lazy campaigns.
💡 Get your FREE 4K Email Audit here: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com
✅ We'll review your flows, fix your gaps, and help you adapt fast.
🚀 Discuss your growth strategy: https://calendly.com/markmilutin/retention-audit-kick-off?month=2025-02
Jun 16, 2025
7 min

About The Host
Mark Milutin is the managing partner & CEO of Bread Loaf, a digital agency that specializes in retention marketing, Shopify build outs, and creative services. Mark is also the founder of Davos Digital, an e-commerce consulting & advisory firm that helps grow direct to consumer brands online. Over the years, Mark has worked with notable brands including Mercedes, Dolce & Gabbana, Toyota Motors, Monster, United Airlines, DIFF Eyewear, Inkkas Shoes, Flex Watches, Kenny Flowers, Yo Colorado, and many more.


